CARMEL, IN – Dealer Services Corporation (DSC) announced today that it has launched a Spanish version of the company’s corporate website to enhance its service levels for the Spanish-speaking used car dealer community. DSC is the first inventory floorplan finance provider to offer Bilingual web services, which are easily accessible via a one-click link at the top of the homepage, DiscoverDSC.com.

The new Spanish website is another step in DSC’s efforts to broaden company services and empower the DSC dealer.  In addition to the Spanish website, DSC’s bilingual Customer Service Center currently supports more than 10,000 dealerships through the processing of funds, providing account analytics, and by aligning customers with the best product and service options to maximize dealership profit levels.

“It’s important that DSC keep business smooth and simple for its dealers; giving the bilingual, Spanish speaking dealers options, brings us closer to this goal” CEO Brian Geitner explained.  The latest census figures show the Spanish-speaking population, currently at more than 39 million, is the fastest growing segment of the U.S. population. Additional studies outlined in the Statistical handbook on U.S. Hispanics confirm that online usage of Spanish speaking individuals exceeds that of the general population.   It is estimated that the Spanish-speaking used car market will purchase over 25% of the new and used cars in this country over the next 20 years.1

“Providing this service is part of our ongoing commitment to our entire dealer base and will allow us to meet the needs of a diverse marketplace,” said Patty Turner, Director of Marketing and Administrative Services. “We hope that by making the website information available in a bilingual format, it will help our dealers increase productivity and build stronger relationships,” continued Turner.

¹Twiddy, David (2004, September 26). Surge of Hispanic car buyers has dealers changing their sales pitch. Deseret News. Retrieved February 21, 2011, from http://www.deseretnews.com/article/595093514/Surge-of-Hispanic-car-buyers-has-dealers-changing-their-sales-pitch.html

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